Pokser TV

Pokser TV is an independent Uzbek short film platform created by a young team of filmmakers and cinema enthusiasts. At first, the project emerged as a space for bold experiments and unconventional sketches that quickly resonated with online audiences. The original name and visual style emphasized the team’s daring spirit but, at the same time, limited opportunities for television and a wider audience. Over time, PokserTV has grown — just like its films. What began as student project and works for an online community has evolved into fully developed short films, reflecting the maturity and unique voice of their authors. The rebranding became a key milestone: a new name, flexible identity, and visual system helped preserve the brand’s bright character while showcasing its perspective and readiness for new platforms — from YouTube to television. Today, PokserTV is more than just a young team of filmmakers. It’s a platform that inspires a new generation of viewers and creators, combining the daring spirit of early experiments with the awareness and ambition of professional cinema.

Problem

The rough naming distorted the perception of the brand and led to TV channels refusing to broadcast the films. Rename the project and create a flexible identity that adapts to any format while keeping the brand’s bright character.

Solution

We reimagined the original logo’s perspective, reflecting growth — just like the films themselves. The new identity is simple, convenient, and adaptive, ready for any media.

Result

We changed the name and created a new brand identity that kept the brand’s bold character but made it more flexible and mature. The new visual language is built on the perspective of the logo and its ability to adapt to different formats — just as the project itself has grown and reached a new level. Pokser TV films became more professional: well-known actors and stars of Uzbek cinema joined the productions, and the format shifted from raw experiments to more thoughtful and mature stories. Results Over 4M views on YouTube More than 10,000 active comments on social media Over 35,000 subscribers on Instagram and YouTube The project became eligible for television broadcasting