Buy tickets Program

About the Festival

The Seventh Tashkent Advertising Festival TAF!25 is the largest international-scale event in the field of advertising in Uzbekistan.

The international contest accepts entries from all countries around the world.

Every year, the festival brings together business owners, CEOs, marketing and advertising directors, agency specialists, international experts, opinion leaders, and everyone who strives to keep up with the latest trends, tools, and technologies in the realm of advertising.

TAF!25 is an opportunity to gain valuable knowledge for business development, get inspired by the best cases, and establish useful connections in an atmosphere of creativity and professional communication.

What awaits you at the festival?

TAF!25 Creativity and Effectiveness Contest
"Ad of the Year" Exhibition
International Advertising Conference
Awarding Ceremony for the Winners

Immerse yourself in the atmosphere of TAF!25

Buy tickets Program

TAF!25

Contest

TAF!25 International Effectiveness and Creativity Сontest accepts entries from all countries around the world and recognizes the best creative projects of 2024–2025

Buy tickets Program

Contest Calendar

Start of application submissions

June 12
2025 year

Application submissions culminate

September 2
2025 year

Shortlist Jury voting

from September 8, to September 15
2025 year

Selection of winners

from September 17, to September 25
2025 year

Awards Ceremony

October 11
2025 year

Short List

Marketing & Creative Effectiveness. Brand Launch / Re‑launch Campaign

Marketing & Creative Effectiveness. Short‑Term Campaign Effectiveness

Marketing & Creative Effectiveness. Budget Breakthrough Campaign Effectiveness

Marketing & Creative Effectiveness. Cultural Codes & Insights

Marketing & Creative Effectiveness. B2B Activation Effectiveness

Marketing & Creative Effectiveness. B2C Activation Effectiveness

Marketing & Creative Effectiveness. Event Marketing Campaign Effectiveness

Marketing & Creative Effectiveness. PR Campaign Effectiveness

Marketing & Creative Effectiveness. Influencer Campaign Effectiveness

Creativity & Craft (Omnichannel & Integrated). Best Integrated Creative Campaign

Creativity & Craft (Omnichannel & Integrated). Low Budget Creative Campaign

Creativity & Craft (Omnichannel & Integrated). Best Creative Strategy

Creativity & Craft (One‑Channel). Best Film Idea & Script

Creativity & Craft (One‑Channel). Film Craft Excellence

Creativity & Craft (One‑Channel). Print & OOH Excellence

Creativity & Craft (One‑Channel). Non‑standard OOH & Ambient

Creativity & Craft (One‑Channel). Creative Use of Audio Media

Branding & Design. Best New Brand Identity Design

Branding & Design. Best Brand Identity Refresh / Re‑design

Branding & Design. Best Packaging Design

Branding & Design. Excellence in Visual Communications

Branding & Design. Best Digital & Interactive Design

Social & ESG Campaigns. Best Social Impact Campaign

Social & ESG Campaigns. ESG Communications Excellence

Social & ESG Campaigns. Best Social PR Campaign

Digital Campaigns. Best Digital & Interactive Campaign

Digital Campaigns. Best SMM & Influencer Campaign

Media Campaigns. Excellence in Media Strategy

Media Campaigns. Best Integrated Media Campaign

Media Campaigns. Creative Use of Single Media

PR Campaigns. Best Integrated PR Campaign

PR Campaigns. Best Reputation Management Campaign

PR Campaigns. Event‑based PR Campaign

Concept. Best Concept — Unrealised/Speculative Projects

Regulations

International Jury

Marketing & Creative effectiveness

Chairman

Luis Paulo Gatti

Executive Creative Director and Head of Entertainment, White Rabbit
Hungary

Raluca Kovacs

CSO and Founder Better Agency
Romania

Yevgeniy Shek

Deputy Head of the Executive Office, JSC "Oktobank"
Uzbekistan

Alisher Mamadaliyev

Sales and Marketing Director – SAVR, Kulinar, Nishon Group, and creator of the “Легкое Ретро” brand.
Uzbekistan

Khurshed Makhmudov

CMO, HONOR Uzbekistan
Uzbekistan

Didem Namver

Secretary General of REPİD (Association of Advertising and Marketing Communication), and Chairwoman of MMA Turkey (Mobile Marketing Association Turkey)
Turkey

Hayala Mutallimova

Chairwoman of the "Advertising and Marketing Development Support" Public Union, Founder and Director of the "Artmood" advertising agency
Azerbaijan

Vladilen Sitnikov

Founder безтендера.рф
Russia

Amanda Smith

Creative Director BUCK
Netherlands

Yuliya Tushina

Chief Creative Excellence Officer, DASM, GForce
Kazakhstan

Aliyar Huseynov

Commercial & Marketing Director Procter & Gamble
Azerbaijan

Creative

Chairman

Tay Guan Hin

APAC regional director, The One Club for Creativity
Singapore

Timur Abdyusheev

Senior Art Director, MullenLowe MENA
Russia

Angel Iskrev

Creative Director & Co-Founder, proof. agency
Bulgaria

Alexander Alekseev

President of the ADCR Awards
Russia

Nail Muratov

Creative Director of Seed Almaty agency
Kazakhstan

Said Nazrillayev

Senior Copywriter, Lokals CA
Uzbekistan

Chris Rawlinson

CEO, 42courses
United Kingdom

Asma Humayun

Global Creative Director, Shiny Toy Guns
United Kingdom

Branding & Design

Chairman

Covadonga Diaz

Executive Creative Director, Dentsu Creative
Spain

Olga Yermakova

CEO Salmon Agency
Belarus

Galina Evdokimova

Creative Director (verbal dept.) depot branding agency
Russia

Leila Kaimoldanova

CEO, brand strategist, BrandForma
Kazakhstan

Igor Miletic

Creative Director & Partner, MullenLowe and Friends
Serbia

Jane Struk

Managing Creative Director, ARD Design Agency
United Kingdom

Leonid Feigin

Senior partner DDVB
Russia

Zokir Khalmatov

Art Director, MA'NO Branding
Uzbekistan

Witalis Jackiewicz

Executive Creative Director,
PG Branding
Poland

Digital, Media, PR & ESG

Chairman

Nikita Yermolayev

Creative Director, RA Kombinat
Kazakhstan

Sardor Babaev

PR and Creative Director,
We Digital
Uzbekistan

Ravshan Ibragimov

Strategic Director, MCA
Uzbekistan

Nikolay Obrezkov

General Director of the Orta Communications Group, President of the International Eventiada Awards
Russia

Elisa Konttinen

Creative Director, Reaktor
Finland

Maxim Ponomarev

Co-founder of Friends Moscow and mads
Russia

Mina Sakai

Chief Consultant, PR Consulting Dentsu Inc.
Japan

Uyen Pham

Chief Marketing Officer,
Ninety Eight
Vietnam

Shortlisting Jury

Oybek Abdukhalimov

Head of Marketing Department, SAG

Felix An

Creative Director of GGC UNNO

Georgiy Baluev

Head of Bloger.agency

Kamoliddin Beknazarov

Deputy Chairman of the Board - Marketing Director of GROSS

Aziz Buriev

Director of De Facto agency

Valentina Butnik

Director of External Communications and Reputation Management, LLC “Unitel"

Anastasia Vasilieva

Director of Business Development at Go Ahead

Guzal Gapilova

Marketing Director of iTV

Yaroslav Gumenyuk

Marketing and Communications Director Balton Trading Asia. Lecturer in Strategic Marketing at The Chartered Institute of Marketing (UK)

Lyudmila Gunko

CEO of COSMO WORLD

Anatoly Demidenko

Head of Development of the Company's Own Brands. Anglesey Food LLC (KORZINKA)

Alexander Dorogov

Director Utro Agency

Catherine Doronkina

PR and Marketing Director of ASKLEPIY Group

Marina Drijakova

Project Grouphead, We Digital

Irina Ezhova

CEO of GG Ads

Arsen Sultanyan

Founder of Native Network

Mila Zhigaeva

Founder & CEO IKIGAI

Muhammad Said Jumayev

CEO of Golden Minds

Akmal Zakirov

Founder and Director of Advicmode: 3D Motion Design Animation Studio, Marketing & SMM Advisory

Shohruh Ibragimov

Head of Marketing at the University of Business and Science

Mansur Nabiev

Senior Designer at MA'NO Branding

Ravshan Ibragimov

Strategic Director of MCA

Gulrukhiya Ismailova

Director of Marketing and Quality Department at KAFIL SUG`URTA JSC

Farhod Kamilov

CEO of inMarketing and Futurum Academy

Julia Kapitanova

CEO of Aida Pioneer

Anton Karpov

Director of Strategic Projects, "МЫ" Agency (was a part of the PPL Media group)

Igor Kim

CEO of Wunder Digital

Kira Kir

Marketing Specialist

Valentina Korobkina

Lead Strategist at MA'NO Branding

Regina Kosobokova

Marketing Director at Hamkorbank

Dmitry Kuznetsov

Creative Director for Special Projects at Shadow

Alexander Selemnev

Country Director BYYD

Islam Kurbanov

CEO of Qadam Education. Organizer of TEHNIKUM BLOGGERS AWARDS and Mazza Food & Music Fest.

Botir Latipov

Group CEO, BMGroup

Feruza Latipova

General Director Yangi Fazo

Feruza Nurmukhamedova

Head of PR for Yandex entertainment services in Uzbekistan (Yandex Music, Kinopoisk, Yandex Books, Yandex Plus)

Andrey Lopatin

Marketing Director ERMAK

Zakir Mavlyanov

CEO LIFESTYLE CREATIVE

Gabit Manapov

Digital Director Okori Media Group (Part of Dentsu)

Dano Mirzaeva

Country Manager Adhand in Uzbekistan

Damir Mubinov

CEO of SNOVA

Maxim Mudrov

CEO of Shadow Company

Muhiddin Muzaffarov

Marketing Director Lalaku,Reverem,Monno

Farouk Murad

Creative Director Paradigma Studio

Aziz Muratov

CEO, Spectre Alliance

Shohruh Mukhsinov

CEO Otryad Agency

Pulat Nazirov

Marketing Director Flecha Tea, Akbar Tea

Anastasia Naumkina

Marketer, creator Anastasiya Flowers

Alen Zagardinov

Art Director at MA'NO Branding

Elbek Nurmukhamedov

Art Director, We Digital

Yuriy Platonov

Head of Marketing Department ERGO

Ivan Popov

CEO and Founder of N11 Digital Agency

Marina Popova

Director of Client Department Brand Analytics

Paul Rastrigin

Business Development Manager in Uzbekistan X-partners

Anna Reymonte

Head of OnIn marketing

Denis Roman

CEO & co-founder We Digital

Alexander Rukavishnikov

Director of Marketing and Communications Directorate Ipoteka bank OTP Group

Ilkhom Sabirov

GM Yandex Ads

Anna Sapunova

Head of Brand Department Belissimmo Pizza

Ian Sarayev

Head of Marketing Home Market

Madina Seisengaliyeva

Director of YandexAds for Central Asia

Natalia Sidorina

Managing Director GForce

Alexander Sidorov

CEO Admixer Advertising

Tatiana Sokolova

Eurasia digital and media lead, STADA

Dier Solizhonov

CMO Mann Home

Oleg Timofeev

Head of Marketing Murad Buildings

Emil Timoshev

CEO Lerna (Skillbox & GeekBrains)

Zhurabek Toshpulatov

Founder of the advertising agency STELLA GROUP

Donierbeck Turgunov

Director of OLX

Violetta Filchenko

Deputy Director of KeyConsulting

Sergey Fyrlin

Media Director of MCA

Amir Khaidarov

Head of Optimize LLC and TheLead Media LLC

Madina Khalimova

Head of Marketing at Push30

Ilya Khamidov

Marketing and Advertising Manager at Mika group

Laziz Khamidov

Co-founder & Art director Tasnif Group

Khilola Khodjaeva

Head of Creative Department at McCann Tashkent

Jamshid Holikulov

CEO Fido Studio

Maxim Chan

Marketing Director, AVO bank

Andrey Chey

Creative Head, FCB Tashkent

Dmitry Chernienko

Business Development Director at ITCOMMS PR Agency

Otabek Sharapov

Head and Creative Director at 605 Agency

Lazizhuzha Sharipov

Director of Minim DSGN

Sergey Shyma

Strategic Director of TDI Group CA

Shakhnoza Yusupova

CEO of Muna Media

Elena Yakunina

Founder YAKUNIN DIAMANT JEWELRY (princeSSclub)

Hilola Yakupova

Head of Marketing and Advertising, IP OOO KNAUF GIPS BUKHARA

Utkir Ergashev

CEO M-Exclusive / RMG

TAF!25 Conference

The TAF!25 International Advertising Conference is an educational medium that includes presentations by leading international and local experts in marketing and advertising. Participants will find relevant case studies, analysis of industry trends, and effective networking opportunities. The conference is aimed at business owners and executives, employees of advertising and marketing agencies, marketing, advertising, and PR directors and specialists, as well as representatives of major companies.

Buy tickets Program

11
oktober

60+
speakers

4
halls

7
sessions

Anhor Karting Park

TAF!25 Conference Sections

Impact Session

Branding & Design

Creative & Craft

Digital communications

Local opportunities

Education

PR & Reputation

Program Buy tickets

Master-classes

October, 12

Master-class at Mads International School

A masterclass by branding agency DDVB in partnership with Bellissimo Pizza

Impact Session

Anna Sapunova

Head of Brand Department, Bellissimo Pizza (Uzbekistan)

Askhat Uskembaev

Founder, School of Creative Bravery by Askhat Uskembaev (Kazakhstan)

Chris Rawlinson

Founder, 42courses (United Kingdom)

Denis Roman

CEO & co-founder We Digital (Uzbekistan)

Elena Gorbacheva

Co-founder, General Producer of the international festival bema! — Best Experience Marketing Awards, Co-founder of the communications group of companies MarketEmotion Group (Russia)

Guan Hin Tay

Chief Creative Officer, BBDO Singapore (Singapore)

Ilya Gorbachev

Co-founder of the international festival bema! — Best Experience Marketing Awards, Co-founder of the communications group of companies MarketEmotion Group (Russia)

Leonid Feygin

Senior Partner of DDVB (Russia)

Luis Paulo Gatti

Executive Creative Director and Head of Entertainment, White Rabbit Budapest (Hungary)

Madina Seisengaliyeva

Director of YandexAds for Central Asia (Kazakhstan)

Maksim Ponomarev

Founder, mads, friends moscow (Russia)

Malika Baratova

Marketing Communications Manager, Bellissimo Pizza (Uzbekistan)

Mukhammad Alinazarov

Head of Marketing and PR, Octobank (Uzbekistan)

Nazi Aripzhanova

Director for Government Relations, Communications and Sustainability, Coca-Cola Uzbekistan (Uzbekistan)

Sardor Azizov

Official Representative of VOYAH and M-HERO in Uzbekistan

Sardor Babaev

Creative and PR Director, We Digital Denis Roman, CEO and Co-founder, We Digital (Uzbekistan)

Temur Sa'diy

CEO / Design Director, MA'NO Branding (Uzbekistan)

Valentin Yeltsov

Product Owner, GEOMOTIVE (Uzbekistan)

Vladlen Sitnikov

Founder of безтендера.рф, (Russia)

Branding & Design

Anton Grishchenko

Director of Strategy at Radar Agency

David Emukhvari

Business Development Director, twin3D (Russia)

Kermen Mandzhieva

International Expert in Strategic Communications and Cultural Codes, CEO of the perfume brand Smell Terra (Russia)

Leila Kaimaldanova

Head, Brand Strategist at BrandForma (Kazakhstan)

Maksim Tuzhakaev

Creative Director, Identity Department, DDVB Agency (Russia)

Maria Kruglaya

Strategy Director, DDVB Agency (Russia)

Olga Kutovaya

Art Director and Partner, Dotorg Branding & Digital (Russia)

Vasily Filatov

Founder and Creative Director, SoundDesigner.PRO Agency (Russia)

Zakir Kholmatov

Art Director, MA'NO Branding (Uzbekistan)

Creative & Craft

Artyom Cheley

Creative Director, TDIGroupCA (Belarus)

Bahtiyor Khasanov

Founder of ROAD24, Kash App, UzbekVoice.ai, AICA (Uzbekistan)

Dmitry Donik

Strategy Director, Voskhod Advertising Agency (Russia)

Farrukh Sharif

Creative Director, Synthesis (Uzbekistan)

Guan Hin Tay

Chief Creative Officer, BBDO Singapore (Singapore)

Nail Muratov

Creative Director at SEED Agency (Kazakhstan)

Saidakmal Vahobov

Founder of the brand Qand (Uzbekistan)

Yulia Tushina

Managing Director, GForce KZ (Kazakhstan)

Digital communications

Alexander Bulut

Head of CRM&UA | UZUM E-Com (Market&Tezkor) (Uzbekistan)

Alexander Sidorov

Director, Admixer Advertising (Uzbekistan)

Alexey Khainovsky

Co-founder, METER (Uzbekistan)

Artyom Eremin

Account Director, Wunder Digital (Uzbekistan)

Aziz Fayzullayev

Head of Google Marketing Platform, Admixer Advertising (Uzbekistan)

Gabit Manapov

Digital Director, Okori Media Group – Part of Dentsu (Uzbekistan)

Igor Kim

CEO, Wunder Digital Agency Uzbekistan (Uzbekistan)

Nana Mardoyan

Marketing and PR Director, Ipak Yuli Bank (Uzbekistan)

Nikita Lomakov

CEO Social Active (Uzbekistan)

Rustam Shakirzyanov

Director for Cooperation with Advertising Agencies in Central Asia (Uzbekistan)

Timur Bakiev

CEO ClickMe & Social Active (Uzbekistan)

Local opportunities

Azizbek Umaraliev

CEO of Space Group (Uzbekistan)

Azizbek Yusufov

Managing Partner, Marketing Communications Agency Mirror Management (Worldwide Media) (Uzbekistan)

Bekzod Abduvaliev

Founder, Abstract Visuals (Uzbekistan)

Jahongir Yusupov

CMO - O! Brands (Oqtepa Lavash, O!Kafe, Milly) (Uzbekistan)

Jamshid Kholikulov

CEO Fido Studio (Uzbekistan)

Mirzayor Erkinov

Copywriter of the Korzinka Brand (Uzbekistan)

Otabek Sharapov

Head, 605 Agency (Uzbekistan)

Shahrukh Nizamutdinov

Managing Partner and Creative Director at FCB Tashkent (Uzbekistan)

Education

Alexandra Demchenko

General Producer, Shoom Production (Uzbekistan)

Alisher Djumaniyazov

Co-founder of the business school ALPHA, the educational platform Osnova, and the marketing agency We Digital (Uzbekistan)

Anna Silagadze

Chief Human Capital Officer, TBC (Uzbekistan)

Aziza Muminova

Strategist, Lecturer and Meaning Designer, We Digital (Uzbekistan)

Denis Roman

CEO & co-founder We Digital (Uzbekistan)

Farrukh Sharif

Creative Director, Synthesis (Uzbekistan)

Nargiz Kamalova

Co-founder and Managing Partner, Lokals Marketing (Lokals United Holding) (Uzbekistan)

Said Nazrillaev

Senior Copywriter, Lokals Marketing (Uzbekistan)

Shakha Saliev

Creative Director, Lokals Marketing (Uzbekistan)

Temur Abduraimov

, Chief Operating Officer (COO) of Space Marketing Agency and Speaker at Space Academy

Valentina Korobkina

Strategist at MA'NO Branding (Uzbekistan)

PR & Reputation

Alexander Likhtman

Founder, PR Agency ITCOMMS (Uzbekistan)

Dinara Akhmetova

Head of Corporate Communications, TBC Uzbekistan (Uzbekistan)

Galina Sapaeva

Chief Editor of Afisha.uz (Uzbekistan)

Kanat Nogoybayev

Senior Global Impact Communications Manager, inDrive (Kazakhstan)

Sevil Sakaeva

Managing Partner, PR Agency maslov:tashkent (Uzbekistan)

Timur Abdulin

Co-founder of Repost.uz / Founder of the Reputation Marketing Agency Index (Uzbekistan)

Valentina Butnik

Chief External Communications and Reputation Management Officer, LLC Unitel (Beeline Uzbekistan) (Uzbekistan)

What’s included in the participant package?

Presentations by 50+ speakers across 7 fields

Video recordings of all conference speakers’ presentations

Telegram chat

Access to the "Ad of the Year" exhibition

TAF!25 Contest Awards Ceremony

Price: 350 000 sum

TAF!25 conference sections curators

Alexander Lichtman

Founder, PR Agency ITCOMMS
Section: PR

Alisher Seitniyazov

Co-founder of production studio DBLA, Creative Producer, Screenwriter-Director
Section: Creative/Craft

Askhat Uskembayev

Exclusive Official Representative of the Cannes Lions International Festival of Creativity in Kazakhstan, Kyrgyzstan, and Uzbekistan
Section: Impact Session