This summer, Pepsi is giving away loads of prizes — promo codes with real money, scooters, glasses, payme plus subscriptions, and even 50,000,000 soums and a trip to Turkey!
Problem
Pepsi launched a large-scale activation with lots of prizes. The main task of the video was to create an animated video with local heroes, while maintaining maximum brand recognition through corporate colours, graphics and identity. To create a dynamic visual sequence that would hold the audience's attention. Develop a unique jingle that will become the viral audio code of the campaign. Show the prizes of the promotion through visual associations and make them easy to read.
Solution
We created a fully branded Pepsi world that viewers are immersed in from the very first seconds. The commercial is based on dynamic animation with carefully crafted characters whose appearance and behaviour refer to local culture. This approach allowed Generation Z to easily identify with the characters. All elements of the video, from the background to the smallest details, are based on Pepsi's signature colour palette. Colour and graphics are integrated into every scene, creating a constant sense of belonging to the brand. The visual solutions are reinforced by dynamic editing and attention to detail, which makes you want to rewatch the video to notice new elements. An original jingle was created and synchronised with the animation. The interaction between the audio and graphics creates a ‘match’ effect, where the music and images reinforce each other, and the campaign's key word is cemented in the viewer's memory as a single audiovisual code.
Result
The video immersed viewers in the recognisable world of Pepsi, where each scene was organically associated with the brand. The vivid art direction, dynamic animation and attention to detail created an engaging effect and made viewers want to watch the video again. The campaign's audiovisual code was memorable, conveying the mechanics of the promotion and highlighting the prizes hidden under each cap.
