"Sreda" is a unique festival and one of the most significant events for the professional design community. Each year, it updates its visual identity. It focuses on freedom of thought and the use of relevant metaphors in design rather than briefings or technical assignments. This festival has become the first platform for discovering new names of designers and agencies. “Sreda” was the first one that offered a fresh perspective on design, allowing designers to explore new ideas. And to find something new, you need to take a wide-open look.
Problem
It was necessary to develop a new visual identity for the festival, which would emphasize its mission, significance for the industry, and relevance to the younger generation of designers.
Solution
The point for forming the design concept was a look through a wide-angle lens that allows us to see more than what is visible at first glance. It opens a space with an almost infinite perspective, that includes agencies, jury members, submitted works, and awards. A new visual style has been created to maintain the mission and goals of the festival: "to improve the visual environment around us”.
Result
The new identity is showcased across all media platforms of the festival. Thanks to its flexibility, interactivity, and scalability, it has been possible to seamlessly integrate new media into the communication campaign, raising awareness and preserving the values of "Sreda".
