Wingifying Dreamers

Les Ailes is a fast food chain brand whose target demographic consists primarily of young people who are just beginning to pursue their goals.

Problem

Aiming to support and guide those taking their first steps, Les Ailes launched the project Insonlarga qanot — “Wings for People.” Today’s students, schoolchildren, and young adults often look for a sign, support, or an example. 

Solution

We decided to inspire them with real stories of ordinary people who once believed in themselves and spread their wings. 

Each story illustrates lessons of a difficult path, including doubts, rejections, and disappointments. However, these were the steps that led to success.

Symbol of the project is a telephone booth — a space where the hero seems to turn back time to retrace his steps and say the most important words to his childhood self: "Don't give up. Everything will be fine."

Heroes: 

Azam Qahramoniy - Power of Curiosity 
Since childhood, he has been asking questions and trying new things. Today, he has become a teacher himself and answers questions, inspiring young people with his content and approach to teaching. 
The telephone booth is the child's voice: "Ask again. Try once more."

Hayriniso Akbarova - Unlimited growth  
Hard work and self-belief helped her win all the various awards and become the winner of the international singing competition X-Factor.  
The booth is an inner voice: "You're already doing great."

Abduvaliev Bekzod - From "no" to "yes"
He created one of the best productions in the country, turning "no" into motivation.
The booth — a challenge to himself: "I am ready to move forward despite a hundred no's."  

KONSTA — The power of words
His lyrics support young people, proving that difficulties are just shadows on the path to dreams.
The phone booth is where his words become a voice of hope.

The phone booth has become a symbol of the project — a place for self-reflection and a point where you can hear the main voice: "You can do anything."

Result

United by creativity: over 100 passionate professionals came together to bring this campaign to life. 

Youth connection: the campaign resonated deeply with young audiences, receiving a genuinely warm and enthusiastic response. 

Buzz and engagement: the videos quickly turned into a conversation starter — shared, commented on, and celebrated across social media, driving attention to the Les Ailes brand. 

Amplified reach: to extend the conversation beyond digital, exclusive gift sets were delivered to influencers and bloggers, sparking additional waves of organic visibility and popularity.