Wherever you go — WIGO A new gas station network brand has entered the Georgian market. Despite intense competition among large network gas station operators, there is still a significant demand for cost-effective and reliable fuel solutions in the region. These conditions have created an ideal platform for the emergence of a new brand.
Problem
The key request was to create a bright, memorable brand that would be associated with the accessibility of gas station network services.
Solution
This is how the new WIGO brand emerged, becoming the ideal embodiment of the concept of effortless travel and the joy of movement. Its visual identity is built upon minimalistic shapes, vibrant color contrasts, and draws inspiration from one of humanity's most universal expressions of happiness — a smile. The brand’s design ensures that every interaction — from the very first impression to the purchase of fuel — is a positive experience. This fosters an atmosphere of trust between the company and its customers, encouraging them to come back again and again.
Result
The newly established brand enables the WIGO gas station network to firmly establish itself within its segment in the Georgian market, meeting the needs of modern drivers and becoming a favorite choice for those who are looking for ease, joy and reliability on the road.
