Synchronized swimmers

In the last 2 years, there has been a boom in sales of Chinese cars on the Kazakhstan market. They began to occupy leading positions in sales. At the same time, a wide range of brands and the absence of clearly defined brands led to the fact that the consumer did not find the difference and did not remember the brand. In this price segment, almost any car dealer of Chinese cars provided the same functions and the same level of comfort. Plus, everything was mixed up in the info field. Everyone is advertised according to the same template - rides, interior, aerial photography, a beautiful family. EVERYTHING. The Olympics in France just ended.

Problem

It is difficult to stand out in the market without a bright, recognizable brand and history. Make people buy cars due to one obvious advantage - 6 seats in a car for the same money as 4-seater sedans of the same class.

Solution

We focused on one communication message - 6 seats in a compact car And formed a creative message There are plenty of seats and enough for everyone, but it is more interesting behind the wheel. Set the form - 6 Synchronized swimmers - 6 seats - everything is simple and clear!

Result

We produced content for 2 channels Video in OLV Key Visual - Banners in Almaty No data and measurements in the indicators, but all cars (about 1500 units) that were in the warehouse are sold out.