Users lack understanding of what a superapp is. The process of interacting with existing and new services is unclear. The app is currently used only by Beeline subscribers.
Problem
To launch the new superapp, the hambi brand was developed on the foundation of Beeline. Its role is to clearly communicate to both current and future users that the application brings together a wide range of solutions and services — hammasi bitta (everything in one).
Solution
hambi is an app that cares for its users by uniting all essential solutions in one place. Regardless of whether the user is a Beeline subscriber or not, they gain access to a complete and constantly expanding set of services. This is why it was crucial to create an identity that feels approachable and friendly — not rigid or distant.
Result
hambi is bright and modern. Its logo — a minimalist symbol in the shape of “h” set within a superellipse — conveys forward motion and a drive for innovation. The combination of fluorescent lime and deep ink creates a striking and memorable visual image. A variable typeface adds energy and “liveliness” to layouts, while ensuring brand communication remains flexible and adaptive. MAU 5,000,000 25,000,000+ average monthly sessions 3,000,000+ downloads 600,000+ registrations among Beeline subscribers #1 in Business category (Google Play) #2 in Business category (App Store)
