MyBestie is a pet food line including snacks and treats for cats and dogs. Unlike traditional pet food packaging, which often relies on functional claims and generic animal imagery, MyBestie is positioned as a friendly, emotional, and lifestyle-driven brand. It doesn’t just sell pet food—it celebrates the bond between humans and their pets.
Problem
The pet food market is visually crowded yet conceptually flat: packaging tends to show either a cat or a dog in predictable poses, with little storytelling. The emotional connection between owner and pet is rarely highlighted. The challenge was to create a new brand from scratch—from name and positioning to packaging and marketing identity—that would stand apart by tapping into that emotional truth. MyBestie speaks to dog and cat owners who are emotionally driven rather than purely practical. These are people who see pets as family, who smile when they notice how much their dog resembles them, and who want a brand that reflects this closeness. They are younger, more expressive, and choose products that resonate emotionally as much as functionally.
Solution
The guiding principle: “Pets look like their humans.” MyBestie turns this playful observation into the foundation of the brand. The name itself is a double play on words — My Best Friend and My Beastie — emphasizing friendship, closeness, and a little humor. The brand reframes pet food from being only about nutrition to being about strengthening the bond between people and their pets. The packaging was designed as clean, contemporary, and emotionally charged. A distinctive frame silhouette of a dog or cat head highlights the emotional presence of the pet. Illustrations pair humans with their lookalike pets, reinforcing the brand’s central idea. Color differentiation across SKUs creates a vibrant shelf presence and reflects the natural origin of ingredients. The tone of voice across packaging and social channels is friendly, modern, and inviting, making the brand feel more like a companion than a commodity.
Result
The result is a cohesive and emotional brand system that positions MyBestie as more than pet food—it’s about good treats and great friendships. While still new, the brand establishes clear differentiation in a crowded market, resonates with emotional pet owners, and builds a strong foundation for future growth.
