Case

Branding inspired by the stars

  • Brand
  • Stellar Residence
  • Агентство
  • 360 creative agency
  • Advertised product
  • Stellar Residence

Problem

From 1969 to 2002, this location was home to the Tashkent Design Bureau of Mechanical Engineering — one of the key institutions of the Soviet space program. Here, instruments for lunar and planetary missions were developed, materials for satellites were created, and transformable structures were engineered. Today, this historic ground is ready for a new life — as a modern residential complex.

Solution

We embedded the history of the place into the very foundation of the brand. The logo is inspired by the image of an open observatory dome, reaching for the stars. Naming and navigation of the complex follow the logic of a star map, where each point is part of a greater system. In this way, the engineering precision and cosmic poetry of the past became the cornerstone of a brand for the future.

Result

Stellar Residence is more than a residential complex — it is where eras converge. Respecting the legacy of space engineering, it offers a contemporary, comfortable living environment. Here, past and future meet under the same stars.