The objective of this project was to visually represent the internal physiological sensation of vascular constriction. Our aim was for the audience not only to comprehend the issue intellectually but to experientially feel it through imagery and spatial design. Release date: 02 January 2024 CREDITS / TIVORTIN Client: YURiA-PHARM
Problem
We were tasked with conveying a complex medical process through a simple yet emotionally resonant visual language — not through direct illustration, but by evoking a tangible physical sensation. It was essential to create an image that evokes an internal sense of tension, associated with impaired blood flow.
Solution
Art direction became the key tool: moving set elements within the frame literally "compress" the space, creating a physical sensation of pressure and confinement. In this way, we conveyed how blood vessels become constricted — and how critical this is for the body. Against this backdrop, Tivortin is presented as a clear solution that restores freedom and circulation.
