Ferro - a company for professional solutions in the field of hand tools, electrical accessories, and fasteners.
Problem
Construction is actively developing in Uzbekistan. Work with concrete and stone constitutes a significant part of the construction process. The market in Uzbekistan is flooded with cheap discs from unknown brands that constantly change depending on what brands are available from Chinese suppliers. It is difficult for craftsmen to find a stable, recognizable brand they can trust. Our goal is to fill this niche by creating our own brand that will be associated with high quality and reliability. We pay attention to every technical detail to offer craftsmen in Uzbekistan high-quality products at affordable prices.
Solution
A professional video was created to increase brand awareness. In it, we demonstrated the most common use cases for Ferro diamond discs for concrete on real work sites and showed the technical features of the product
Result
Then we launched targeted advertising for this video among our target audience—construction workers. The results exceeded expectations: sales of Ferro diamond discs for concrete increased by 98%.
