Rebranding of an existing product
Problem
Task: rebranding a classic product - a chocolate bar with nougat. Our goal: to change the presentation of the product, make it relevant and trendy. The new brand should attract the main target audience - teenagers and young people, and the naming should reflect the uniqueness of the product.
Solution
Solution: Changed the shape of the product - from a classic bar to a cheerful square made of product. Developed new packaging with a character in the spirit of trendy youth heroes like Hagi-wagi and Labubu. Name: "delicious" name "Aga-nuga". Emphasized the content of the product. Which means: look - there's nougat here! Thus - the chocolate bar became two candies.
Result
The product has become a friend for the zoomer generation. The price of the product is affordable. The entire line has become better on display in the store checkout area
