Massimo Dutti

Massimo Dutti is a Spanish premium clothing retailer specializing in cashmere and wool products, established in 1985

Problem

The task was to highlight the premium nature of the product, the quality and texture of the fabric, and to show the viewer macro details in an overall stylised and modern style.

Solution

The solution was to create premium scenes with animations positioning Massimo Dutti polo shirts as an elegant and premium product. Simulations of threads were also created, and a macro camera was used in a 3D scene to show the formation of the finest threads in the polo shirts.