Lay's

Project that was made by our creative team to show brand new taste of the well known Lay's chips.

Problem

The task was to showcase a new flavour – Flamin’ Hot – to evoke new emotions and interest in the chips among viewers, as well as to emphasise the presence and pairing of new ingredients within the existing package design.

Solution

In order to achieve this goal, we created all the objects in the video, from a simple potato model to a model of shrimp with wasabi sauce, to show each ingredient that was used to create this flavour. We also added close-up shots in 3D scenes to trigger an impulse desire in consumers to try the product.