PDP University was entering a critical phase of student recruitment. But in a noisy market full of flashy ads, traditional channels were overcrowded and overpriced. PDP University didn’t need louder messaging — it needed smarter reach.
Problem
Meta and Google were too loud — and too expensive. Students had learned to scroll past anything that looked like an ad. PDP University needed a way to reach them where they still paid attention. A channel they trusted. A message they’d actually believe.
Solution
The message opened with one line “Don’t tell anyone!” Then came the hook “Entrance exam questions have been leaked. PDP University’s X-variant questions are now in this channel. Tap to see them before they’re gone.” Delivered via Telegram Ads on over 100 Telegram channels with the help of the AdHand service, this ad bypassed skepticism and triggered instant clicks. Each click redirected prospective students to a dedicated Telegram channel, where they were regularly warmed up with sample exam questions until the day of the online exam.
Result
The campaign numbers speak for themselves: - 18 million impressions on Telegram - 232,000 clicks - 12,613 new subscribers - €0.43 per lead - €0.63 per qualified applicant Final outcome: - 1,646 students registered for the exam - 1,129 completed the exam - 68.6% conversion rate - Return on ad spend: €66 for every €1 invested (6,643% ROAS) All data confirmed by AdHand via Telegram Ads.
