Leila Kaimaldanova

О спикере:

Leila Kaimoldanova — founder of the branding agency BrandForma (Kazakhstan), strengthening small and medium businesses with powerful branding solutions since 2013. In 2024, BrandForma became the first agency in Central Asia to win gold at Pentawards for its own condom brand OT — a project that set packaging design trends of 2024–2025 and was shortlisted for the People’s Choice Awards, symbolizing harmony and equality in relationships. In 2025, the agency earned its second consecutive gold at the Dieline Awards with the client project Emóre, another regional first.

Since 2013, BrandForma has trained over 100 brand strategists, four of whom now work at the agency; one graduate founded the well-known jewelry brand Toolga. Key works include BG Optics, Qulpynai, Salam Bro, Digital Almaty, Medovic, and others.

Experience & Awards:

2020–present — Founder, BrandForma
2017–2021 — Co-founder & Partner, Kex Marketing
2024 — Gold winner, Pentawards (Brand Identity & Connected Packaging)
2025 — Gold winner, Dieline Awards (project Emóre)
 Featured with OT at London Design Week & Paris Packaging Week
 Winner, Behance Kazakhstan 2017
Silver, Marketorium (St. Petersburg) 2015–2016

Education:

2017 — Advanced branding courses, Moscow & St. Petersburg
2016 — Marketing & management in tourism, Stockholm
2012–2016 — Marketing, T. Ryskulov University (Narxoz)
2007–2012 — Graphic Design, T. Zhurgenov College