Anton Grishchenko

О спикере:

Strategy Director at Radar and one of the leading experts in branding and marketing communications in Russia. He holds a Master’s degree in Research in Behaviour and Cognition from the University of Barcelona and a degree in psychology from Chelyabinsk State University.

Since 2006, Anton has been teaching and working in branding and advertising, and since 2017 he has been part of one of the country’s top agencies. He has successfully delivered over a hundred projects across FMCG, real estate, industry, retail, HoReCa, education, and public services. His clients include YIT, PIK, Fazer, Agama, VkusVill, Subway, AliExpress, Carprice, Stada, Ostin, Metalloinvest, among many others.

His expertise covers branding and brand platforms, marketing, communication and creative strategies, media planning, territorial branding, as well as industrial branding and projects in industrial tourism.

Anton is the author of publications in AdIndex, Sostav, Delovoy Peterburg, and Biz360. He is a speaker at the National Advertising Forum (NRF) and regional industry events, a jury member of the Silver Mercury Award, and a participant in strategic sessions supported by the Agency for Strategic Initiatives and the Center for Project Development.