Maria Kruglaya

О спикере:

Strategy Director at DDVB branding agency, specializing in brand strategy, communications, and marketing with more than 14 years of experience.

She began her career at Adidas (Product & Brand Manager), then held strategy leadership roles at Pichesky / Aprill Digital, ADV Group, and Relevant. In 2020, she co-founded MADCast, Russia’s first advertising podcast agency, and launched Kruzhok po Marketingu, a snack-learning school for marketers.

Maria is a guest lecturer at HSE and a jury member of the E+ Award. She has contributed to projects recognized by Effie and Silver Mercury for Mars, Raiffeisenbank, and PepsiCo.

She holds a Master’s degree in Strategic Marketing from Bayes Business School (London) and a Bachelor’s degree in Banking and Finance from HSE.

Her recent strategic clients include Vici, Miratorg, Uralchem, Spotify, Avito, Yandex, Megamarket, SBP, T-Bank, Puma, Mastercard, Mars, PepsiCo, Danone, Ritter Sport, MR Group, Citydrive, and Delovye Linii.

Key areas of expertise: brand strategy, branding, communication and creative strategy, campaign planning (ATL, Digital, Trade & BTL), sports marketing, and podcasts.