Guan Hin Tay

О спикере:

Guan Hin Tay is a Singaporean creative visionary, renowned speaker, and bestselling author of *Collide: Embracing Conflict to Fuel Creativity* (2024). He serves as Regional Director for Asia-Pacific at The One Club, a leading international creative organization and Cannes Lions partner.

Previously, Tay was Creative Chairman of BBDO Singapore, sat on the BBDO Asia Creative Council, and led teams at agencies including Ogilvy, JWT, Grey, Leo Burnett, and Saatchi & Saatchi, working with brands such as Unilever, Visa, Audi, Shell, HSBC, and Nestlé. He founded the independent agency TGH Collective and created the Crowbar Awards for students.

Tay was one of the first Asian leaders to chair a Cannes Lions jury (Outdoor) and has also chaired D\&AD and Clio juries. He served as President of Asia Professional Speakers and sits on the International Board of Directors of The One Club.

In his book *Collide*, he introduces the C.O.L.L.I.D.E. framework (Conflict – Opportunity – Learning – Leverage – Idea – Develop – Execute), showing how conflict can spark creative ideas.

In 2024–2025, he spoke at TEDx, Spikes Asia, and The One Show, addressing topics such as vertical storytelling and AI integration in the creative process. For his significant contributions to the industry, Tay was honored with the AAMS Hall of Fame Advertising Visionary award. As APAC Director of The One Club, he oversees awards, educational programs, and partnerships across the region.