Khurshed Makhmudov

Khurshed Mahmudov is an experienced marketer and consultant specializing in 360-degree marketing strategies, branding, and communications. He works with both international and local companies, helping them launch products, strengthen brand positioning, and increase sales. He has deep expertise in FMCG, education, and technology, with a successful track record in research and creative concept development.

With over 9 years in the marketing field, he currently serves as the Marketing Director for HONOR in Uzbekistan and consults several local companies on strategy and communications.

He places a strong emphasis on creative strategy. Among his notable achievements is leading major national campaigns, including the HONOR 400 series, where his team combined ideas, storytelling, and product focus to build authentic audience engagement.

Outdoor advertising plays a key role in his day-to-day work. He has developed and tested LED campaigns across all major cities in Uzbekistan, consistently aiming for bold and clean creative execution.

In the area of brand activation, he has overseen projects across retail, events, and influencer marketing. One standout example includes hosting Uzbek bloggers at the global HONOR launch in Istanbul, creating a full 360-degree brand experience.