Tashkent Advertising Festival

Submit your entries Regulations

About the Festival

The Seventh Tashkent Advertising Festival TAF!25 is the largest international-scale event in the field of advertising in Uzbekistan.

The international contest accepts entries from all countries around the world.

Every year, the festival brings together business owners, CEOs, marketing and advertising directors, agency specialists, international experts, opinion leaders, and everyone who strives to keep up with the latest trends, tools, and technologies in the realm of advertising.

TAF!25 is an opportunity to gain valuable knowledge for business development, get inspired by the best cases, and establish useful connections in an atmosphere of creativity and professional communication.

What awaits you at the festival?

TAF!25 Creativity and Effectiveness Contest
"Ad of the Year" Exhibition
International Advertising Conference
Awarding Ceremony for the Winners

Immerse yourself in the atmosphere of TAF!25

Submit your entries Regulations

TAF!25

Contest

TAF!25 International Effectiveness and Creativity Сontest accepts entries from all countries around the world and recognizes the best creative projects of 2024–2025

Submit your entries Regulations

Contest nominations

Marketing & Creative Effectiveness

10 nominations

Brand Launch / Re‑launch Campaign

For successful integration or re-launch of a brand, showcasing outstanding results.

Long‑Term Campaign Effectiveness

Award for campaigns that have delivered sustainable and scalable results over an extended period.

Short‑Term Campaign Effectiveness

Campaigns that achieved maximum impact over a short span of time.

Budget Breakthrough Campaign Effectiveness

For effective use of a scarce budget, leading to high-level results.

Cultural Codes & Insights

Campaigns that used cultural peculiarities and local codes to achieve significant results.

B2B Activation Effectiveness

Award for innovation and effectiveness in activations targeted at business audiences.

B2C Activation Effectiveness

Recognition for outstanding results in activations aimed at consumers.

Event Marketing Campaign Effectiveness

Campaigns that used events as a key tool to achieve objectives.

PR Campaign Effectiveness

Award for PR campaigns that demonstrated a high level of impact and effectiveness.

Influencer Campaign Effectiveness

Campaigns that integrated influencer work and achieved significant business results.

Creativity & Craft (Omnichannel & Integrated)

3 nominations

Best Integrated Creative Campaign

For outstanding integration of a creative idea across different channels.

Low Budget Creative Campaign

For a successful multichannel campaign with minimal spendings.

Best Creative Strategy

For a strategic approach to campaign development and implementation.

Creativity & Craft (One‑Channel)

5 nominations

Best Film Idea & Script

For an outstanding concept and script for a video advertisement.

Film Craft Excellence

For mastery in the production of advertising videos.

Print & OOH Excellence

For creative solutions in print advertising and outdoor media.

Non‑standard OOH & Ambient

For innovations in non-standard outdoor advertising.

Creative Use of Audio Media

For outstanding audio advertising projects, including radio and podcasts.

Branding & Design

5 nominations

Best New Brand Identity Design

For creating a new identity, reflecting brand values.

Best Brand Identity Refresh / Re‑design

For successful update of the existing visual identity.

Best Packaging Design

For creative and functional packaging design solutions.

Excellence in Visual Communications

For visual concepts that enhance brand perception.

Best Digital & Interactive Design

For interactive and digital solutions, creating a unique user experience.

Social & ESG Campaigns

3 nominations

Best Social Impact Campaign

For projects that help solve social problems.

ESG Communications Excellence

For promoting environmental, social, and administrative initiatives of a brand.

Best Social PR Campaign

For campaigns that highlight social responsibility through PR.

Digital Campaigns

2 nominations

Best Digital & Interactive Campaign

For innovative digital campaigns and interactive media.

Best SMM & Influencer Campaign

For successful campaigns that integrate work with social media and influencer work.

Media Campaigns

3 nominations

Excellence in Media Strategy

For strategic planning of media campaigns with maximum efficiency.

Best Integrated Media Campaign

For harmonious use of multiple media channels.

Creative Use of Single Media

For creative use of a single chosen medium.

PR Campaigns

3 nominations

Best Integrated PR Campaign

For integrating PR with other communication tools.

Best Reputation Management Campaign

For outstanding campaigns in reputation management, including crisis situations.

Event‑based PR Campaign

For successful events used in PR strategies.

Concept

1 nomination

Best Concept — Unrealised/Speculative Projects

Conceptual work without a client or unfinished cases.

Regulations Submit your entries

Contest Calendar

Start of application submissions

June 12
2025 year

Application submissions culminate

September 2
2025 year

Shortlist Jury voting

from September 8, to September 15
2025 year

Selection of winners

from September 17, to September 25
2025 year

Awards Ceremony

October 11
2025 year

International Jury

Marketing & Creative effectiveness

Chairman

Luis Paulo Gatti

Executive Creative Director and Head of Entertainment, White Rabbit
Hungary

Raluca Kovacs

CSO and Founder Better Agency
Romania

Yevgeniy Shek

Deputy Head of the Executive Office, JSC "Oktobank"
Uzbekistan

Alisher Mamadaliyev

Sales and Marketing Director – SAVR, Kulinar, Nishon Group, and creator of the “Легкое Ретро” brand.
Uzbekistan

Khurshed Makhmudov

CMO, HONOR Uzbekistan
Uzbekistan

Vladilen Sitnikov

Founder безтендера.рф
Russia

Amanda Smith

Creative Director BUCK
Netherlands

Yuliya Tushina

Chief Creative Excellence Officer, DASM, GForce
Kazakhstan

Aliyar Huseynov

Commercial & Marketing Director Procter & Gamble
Azerbaijan

Creative

Chairman

Tay Guan Hin

Creative Chairman of BBDO Singapore
Singapore

Timur Abdyusheev

Senior Art Director, MullenLowe MENA
Russia

Angel Iskrev

Creative Director & Co-Founder, proof. agency
Bulgaria

Alexander Alekseev

President of the ADCR Awards
Russia

Nail Muratov

Creative Director of Seed Almaty agency
Kazakhstan

Said Nazrillayev

Senior Copywriter, Lokals CA
Uzbekistan

Chris Rawlinson

CEO, 42courses
United Kingdom

Asma Humayun

Global Creative Director, Shiny Toy Guns
United Kingdom

Branding & Design

Chairman

Covadonga Diaz

Executive Creative Director, Dentsu Creative
Spain

Olga Yermakova

CEO Salmon Agency
Belarus

Galina Evdokimova

Creative Director (verbal dept.) depot branding agency
Russia

Leila Kaimoldanova

CEO, brand strategist, BrandForma
Kazakhstan

Igor Miletic

Creative Director & Partner, MullenLowe and Friends
Serbia

Jane Struk

Managing Creative Director, ARD Design Agency
United Kingdom

Leonid Feigin

Senior partner DDVB
Russia

Zokir Khalmatov

Art Director, MA'NO Branding
Uzbekistan

Witalis Jackiewicz

Executive Creative Director,
PG Branding
Poland

Digital, Media, PR & ESG

Chairman

Nikita Yermolayev

Creative Director, RA Kombinat
Kazakhstan

Sardor Babaev

PR and Creative Director,
We Digital
Uzbekistan

Ravshan Ibragimov

Strategic Director, MCA
Uzbekistan

Nikolay Obrezkov

General Director of the Orta Communications Group, President of the International Eventiada Awards
Russia

Elisa Konttinen

Creative Director, Reaktor
Finland

Maxim Ponomarev

Co-founder of Friends Moscow and mads
Russia

Mina Sakai

Chief Consultant, PR Consulting Dentsu Inc.
Japan

Uyen Pham

Chief Marketing Officer,
Ninety Eight
Vietnam

Shortlisting Jury

Oybek Abdukhalimov

Head of Marketing Department, SAG

Felix An

Creative Director of GGC UNNO

Georgiy Baluev

Head of Bloger.agency

Kamoliddin Beknazarov

Deputy Chairman of the Board - Marketing Director of GROSS

Aziz Buriev

Director of De Facto agency

Anastasia Vasilieva

Director of Business Development at Go Ahead

Guzal Gapilova

Marketing Director of iTV

Yaroslav Gumenyuk

Marketing and Communications Director Balton Trading Asia. Lecturer in Strategic Marketing at The Chartered Institute of Marketing (UK)

Lyudmila Gunko

CEO of COSMO WORLD

Anatoly Demidenko

Head of Development of the Company's Own Brands. Anglesey Food LLC (KORZINKA)

Alexander Dorogov

Director Utro Agency

Catherine Doronkina

PR and Marketing Director of ASKLEPIY Group

Marina Drijakova

Project Grouphead, We Digital

Irina Ezhova

CEO of GG Ads

Arsen Sultanyan

Founder of Native Network

Mila Zhigaeva

Founder & CEO IKIGAI

Muhammad Said Jumayev

CEO of Golden Minds

Akmal Zakirov

Founder and Director of Advicmode: 3D Motion Design Animation Studio, Marketing & SMM Advisory

Shohruh Ibragimov

Head of Marketing at the University of Business and Science

Ravshan Ibragimov

Strategic Director of MCA

Gulrukhiya Ismailova

Director of Marketing and Quality Department at KAFIL SUG`URTA JSC

Farhod Kamilov

CEO of inMarketing and Futurum Academy

Julia Kapitanova

CEO of Aida Pioneer

Anton Karpov

Director of Strategic Projects, "МЫ" Agency (was a part of the PPL Media group)

Igor Kim

CEO of Wunder Digital

Kira Kir

Marketer of Biznes Bomond

Regina Kosobokova

Marketing Director at Hamkorbank

Dmitry Kuznetsov

Creative Director for Special Projects at Shadow

Alexander Selemnev

Country Director BYYD

Islam Kurbanov

CEO of Qadam Education. Organizer of TEHNIKUM BLOGGERS AWARDS and Mazza Food & Music Fest.

Botir Latipov

Group CEO, BMGroup

Feruza Latipova

General Director Yangi Fazo

Feruza Nurmukhamedova

Head of PR for Yandex entertainment services in Uzbekistan (Yandex Music, Kinopoisk, Yandex Books, Yandex Plus)

Andrey Lopatin

Marketing Director ERMAK

Zakir Mavlyanov

CEO LIFESTYLE CREATIVE

Gabit Manapov

Digital Director Okori Media Group (Part of Dentsu)

Dano Mirzaeva

Country Manager Adhand in Uzbekistan

Damir Mubinov

CEO of SNOVA

Maxim Mudrov

CEO of Shadow Company

Muhiddin Muzaffarov

Marketing Director Lalaku,Reverem,Monno

Farouk Murad

Creative Director Paradigma Studio

Aziz Muratov

CEO, Spectre Alliance

Shohruh Mukhsinov

CEO Otryad Agency

Pulat Nazirov

Marketing Director Flecha Tea, Akbar Tea

Anastasia Naumkina

Marketer, creator Anastasiya Flowers

Elbek Nurmukhamedov

Art Director, We Digital

Yuriy Platonov

Head of Marketing Department ERGO

Ivan Popov

CEO and Founder of N11 Digital Agency

Marina Popova

Director of Client Department Brand Analytics

Paul Rastrigin

Business Development Manager in Uzbekistan X-partners

Anna Reymonte

Head of OnIn marketing

Denis Roman

CEO & co-founder We Digital

Alexander Rukavishnikov

Director of Marketing and Communications Directorate Ipoteka bank OTP Group

Ilkhom Sabirov

GM Yandex Ads

Anna Sapunova

Head of Brand Department Belissimmo Pizza

Ian Sarayev

Head of Marketing Home Market

Madina Seisengaliyeva

Director of YandexAds for Central Asia

Natalia Sidorina

Managing Director GForce

Alexander Sidorov

CEO Admixer Advertising

Tatiana Sokolova

Eurasia digital and media lead, STADA

Dier Solizhonov

CMO Mann Home

Oleg Timofeev

Head of Marketing Murad Buildings

Emil Timoshev

CEO Lerna (Skillbox & GeekBrains)

Zhurabek Toshpulatov

Founder of the advertising agency STELLA GROUP

Donierbeck Turgunov

Director of OLX

Violetta Filchenko

Deputy Director of KeyConsulting

Sergey Fyrlin

Media Director of MCA

Amir Khaidarov

Head of Optimize LLC and TheLead Media LLC

Madina Khalimova

Head of Marketing at Push30

Ilya Khamidov

Marketing and Advertising Manager at Mika group

Laziz Khamidov

Co-founder & Art director Tasnif Group

Khilola Khodjaeva

Head of Creative Department at McCann Tashkent

Jamshid Holikulov

CEO Fido Studio

Maxim Chan

Marketing Director, AVO bank

Andrey Chey

Creative Head, FCB Tashkent

Dmitry Chernienko

Business Development Director at ITCOMMS PR Agency

Otabek Sharapov

Head and Creative Director at 605 Agency

Lazizhuzha Sharipov

Director of Minim DSGN

Sergey Shyma

Strategic Director of TDI Group CA

Shakhnoza Yusupova

CEO of Muna Media

Elena Yakunina

Founder YAKUNIN DIAMANT JEWELRY (princeSSclub)

Hilola Yakupova

Head of Marketing and Advertising, IP OOO KNAUF GIPS BUKHARA

TAF!25 Conference

The TAF!25 International Advertising Conference is an educational medium that includes presentations by leading international and local experts in marketing and advertising. Participants will find relevant case studies, analysis of industry trends, and effective networking opportunities. The conference is aimed at business owners and executives, employees of advertising and marketing agencies, marketing, advertising, and PR directors and specialists, as well as representatives of major companies.

11
oktober

50+
speakers

4
halls

7
sessions

Anhor Karting Park

TAF!25 Conference Sections

Impact Session

Branding & Design

Creative & Craft

Digital communications

Local opportunities

Education

PR & Reputation

Program Buy tickets

SPEAKERS OF TAF!25

Impact Session

Anna Sapunova

Head of Brand Department, Bellissimo Pizza (Uzbekistan)

Askhat Uskembaev

Founder, School of Creative Bravery by Askhat Uskembaev (Kazakhstan)

Chris Rawlinson

Founder, 42courses (United Kingdom)

Guan Hin Tay

Chief Creative Officer, BBDO Singapore (Singapore)

Leonid Feygin

Senior Partner, Direct Design Visual Branding (Russia)

Luis Paulo Gatti

Executive Creative Director and Head of Entertainment, White Rabbit Budapest (Hungary)

Madina Seysengalieva

Director, YandexAds for Central Asia (Uzbekistan)

Maksim Ponomarev

Founder, mads, friends moscow (Russia)

Malika Baratova

Marketing Communications Manager, Bellissimo Pizza (Uzbekistan)

Mukhammad Alinazarov

Head of Marketing and PR, Octobank (Uzbekistan)

Temur Sa'diy

CEO / Design Director, MA'NO Branding (Uzbekistan)

Valentin Yeltsov

Product Owner, GEOMOTIVE (Uzbekistan)

Vlad Sitnikov

Founder, beztendera.rf (Russia)

Branding & Design

David Emukhvari

Business Development Director, twin3D (Russia)

Evgeny Solovyov

CBDO, Brand Hub (Russia)

Kermen Mandzhieva

International Expert in Strategic Communications and Cultural Codes, CEO of the perfume brand Smell Terra (Russia)

Leila Kaymaldanova

Head, Brand Strategist at BrandForma (Kazakhstan)

Maksim Tuzhakaev

Creative Director, Identity Department, DDVB Branding Agency (Russia)

Maria Kruglaya

Strategy Director, DDVB Branding Agency (Russia)

Olga Kutovaya

Art Director and Partner, Dotorg Branding & Digital (Russia)

Vasily Filatov

Founder and Creative Director, SoundDesigner.PRO Agency (Russia)

Zakir Kholmatov

Art Director, MA'NO Branding (Uzbekistan)

Creative & Craft

Artyom Cheley

Creative Director, TDIGroupCA (Belarus)

Dmitry Donik

Strategy Director, Voskhod Advertising Agency (Russia)

Nail Muratov

Creative Director of Seed Almaty Agency (Kazakhstan)

Saidakmal Vakhobov

Founder of the brand Qand (Uzbekistan)

Yulia Tushina

Managing Director, GForce KZ (Kazakhstan)

Digital communications

Alexander Sidorov

Director, Admixer Advertising (Ukraine)

Alexey Khainovsky

Co-founder, METER (Uzbekistan)

Artyom Eremin

Account Director, Wunder Digital (Uzbekistan)

Gabit Manapov

Digital Director, Okori Media Group – Part of Dentsu (Uzbekistan)

Igor Kim

CEO, Wunder Digital Agency Uzbekistan (Uzbekistan)

Nana Mardoyan

Marketing and PR Director, Ipak Yuli Bank (Uzbekistan)

Rustam Shakirzyanov

Director for Cooperation with Advertising Agencies in Central Asia (Uzbekistan)

Timur Bakiev

CEO ClickMe & Social Active (Uzbekistan)

Local opportunities

Azizbek Yusufov

Managing Partner, Marketing Communications Agency Mirror Management (Worldwide Media) (Uzbekistan)

Bekzod Abduvaliev

Founder, Abstract Visuals (Uzbekistan)

Jamshid Kholikulov

CEO Fido Studio (Uzbekistan)

Otabek Sharapov

Head, 605 Agency (Uzbekistan)

Education

Alexandra Demchenko

Executive Producer, Shoom Production (Uzbekistan)

Alisher Jumaniazov

Co-founder of the business school ALPHA, the educational platform Osnova, and the marketing agency We Digital (Uzbekistan)

Anna Silagadze

Chief of HR TBC (Uzbekistan)

Aziza Muminova

Strategist, Lecturer and Meaning Designer, We Digital (Uzbekistan)

Denis Roman

Creative Director, We Digital (Uzbekistan)

Farrukh Sharif

Creative Director, Synthesis (Uzbekistan)

Nargiz Kamalova

Co-founder and Managing Partner, Lokals Marketing (Lokals United Holding) (Uzbekistan)

Said Nazrillaev

Senior Copywriter, Lokals Marketing (Uzbekistan)

Shakha Saliev

Creative Director, Lokals Marketing (Uzbekistan)

Timur Abdurahimov

COO of Space Academy (Uzbekistan)

PR & Reputation

Alexander Likhtman

Founder, PR Agency ITCOMMS (Uzbekistan)

Dinara Akhmetova

Head of Corporate Communications, TBC Uzbekistan (Uzbekistan)

Galina Sapaeva

Chief Editor of Afisha.uz (Uzbekistan)

Kanat Nogoybayev

Senior Global Impact Communications Manager, inDrive (Kazakhstan)

Sevil Sakaeva

Managing Partner, PR Agency maslov:tashkent (Uzbekistan)

Timur Abdulin

Co-founder of Repost.uz / Founder of the Reputation Marketing Agency Index (Uzbekistan)

What’s included in the participant package?

Presentations by 50+ speakers across 7 fields

Video recordings of all conference speakers’ presentations

Telegram chat

Access to the "Ad of the Year" exhibition

TAF!25 Contest Awards Ceremony

Price: 350 000 sum

TAF!25 conference sections curators

Alexander Lichtman

Founder, PR Agency ITCOMMS
Section: PR

Alisher Seitniyazov

Co-founder of production studio DBLA, Creative Producer, Screenwriter-Director
Section: Creative/Craft

Askhat Uskembayev

Exclusive Official Representative of the Cannes Lions International Festival of Creativity in Kazakhstan, Kyrgyzstan, and Uzbekistan
Section: Impact Session