Leila Kaimoldanova

Leila Kaimoldanova is the founder of BrandForma, a branding agency in Kazakhstan, empowering small and medium businesses since 2013. In 2024, BrandForma became the first agency in Central Asia to win Gold at the Pentawards for its own condom brand “OT”, which became a packaging design trend for 2024-2025 and was shortlisted for the People’s Choice Awards, symbolizing harmony and equality in relationships. In 2025, they secured a second consecutive gold at the Dieline Awards with the client project Emóre, another regional first.

Since 2013, BrandForma has trained over 100 brand strategists, four of whom now work with the agency. One graduate went on to create the successful local jewelry brand Toolga. Notable BrandForma clients include BG Optics, Qulpynai, Salam Bro, Digital Almaty, Medovic, and others.

Experience & Awards:

• 2020-present - Founder, BrandForma
• 2017-2021 - Co-founder & Partner, Kex Marketing
• 2024 - Pentawards Gold (Brand Identity & Connected Packaging)
• 2025 - Dieline Awards Gold (Emóre project)
• Presented OT at London Design Week and Paris Packaging Week
• Behance Kazakhstan Gold 2017
• Marketplace Silver (St. Petersburg) 2015-2016

Education:

• 2017 - Advanced branding courses, Moscow & St. Petersburg
• 2016 - Marketing & Tourism Management, Stockholm
• 2012-2016 - Marketing, T. Ryskulov University (Narxoz)
• 2007-2012 - Graphic Design, T. Zhurgenev College