Raluca Kovacs

Raluca Kovacs is a globally respected creative strategist with over 23 years of experience in brand development, communications, film, and digital media. She began her career at McCann and rose to the position of Chief Strategy Officer at Publicis. Throughout her journey, Raluca has led strategic work for global and regional brands across Europe, the Middle East, North Africa, and the United States.

She is recognized among the top-performing strategists in Europe, according to the Effie Index. Her campaigns have earned major global accolades including Gold Cannes Lions, D&AD White Pencil, Grand Effie, and Euro Effies. The teams she has led have been praised for combining creative boldness with real business impact.

In 2023, Raluca founded Better, an independent strategy studio dedicated to building transformative brands. Better is focused on leveraging bold creativity, data-led insights, and the power of cinematic storytelling and digital platforms to create genuine brand influence and sustainable business growth.

Today, Raluca collaborates with organizations that seek cultural relevance, social purpose, and measurable success through creativity rooted in insight and innovation.