Said Nazrillayev

Said Nazrillaev is a copywriter, journalist, and text producer with experience since 2018. Over the years, he has created dozens of PR articles, press releases, analytical reviews, social media posts, business letters, slogans, project concepts, and various content formats.

In addition to writing, Said also works with illustrations, video editing, website building on Tilda, and creative project management. He currently serves as an in-house copywriter at Lokals, a two-time Central Asia Agency of the Year winner at the Red Jolbors Festival and Marketing Agency of the Year 2020 at TAF.

Said is responsible for idea generation, text concept development, slogan creation, text translation and adaptation, and co-curating creative projects alongside the art director.

He won Gold at Cannes Young Lions Uzbekistan 2022 in the Digital category with the CatBlock project. He is also a graduate of the Media Literacy Academy (2021), where he gained skills in text production, editing, and content hygiene for social media, corporate blogs, websites, media, and advertising.

In 2020, he completed a remote course in Project Management at the Darden School of Business (University of Virginia, USA), earning certification and practical skills in managing resources and creative processes—especially relevant for large-scale special projects.

Said is also an alumnus of Red Jolbors Pitch 2021, where his team created a full-fledged ad campaign for a real client, recognized as the most refined and well-developed work of the workshop.