Zokir Khalmatov

For the past 15 years, I have been working in graphic design within the field of branding. Over this time, I have grown from an intern to an art director and have participated in over 200 projects. Throughout my career, I have worked at three leading branding agencies in Uzbekistan, as well as with two of the largest holding companies in Uzbekistan, representing the client side. This experience has helped me gain a comprehensive understanding of the processes involved in development, implementation, and brand management from various perspectives.

As a designer, I have explored different areas of design and branding. Throughout my career, I have also worked as a copywriter, illustrator, layout designer, and project manager, which has allowed me to become a multidisciplinary art director. Among my key projects, I can highlight the development of a territorial brand for the Khorezm region in Uzbekistan, as well as my involvement in creating territorial branding for the city of Tashkent and New Tashkent. I also participated in the creation of the symbol for Uzbekistan's national currency—the Uzbek som, as well as in a large-scale rebranding of Uzbekistan's national postal service, UZPOST, and the rebranding of CLICK, the largest fintech brand in Uzbekistan.

I regularly participate as a speaker at branding and design conferences and events, where I share my experiences with young professionals, helping them broaden their professional horizons and gain motivation for career growth. Additionally, I have been a consistent participant and winner of international creativity festivals for the past 10 years.

After all, I’m a specialist who has spent my entire career working in Uzbekistan. This gives me a deep understanding of the context, insights, and nuances behind the work submitted to TAF.