HONOR X8C. WOW!

The brand is launching a smartphone that looks impressive in terms of its specifications and functionality, despite its affordable price. The campaign's goal is to organically integrate the product's key qualities and convey a sense of wonder through the slogan and audiovisual image QOYIL! (‘Wow!’).

Проблема

It was important to create a fresh and modern image for the brand's product. To saturate the video with the word QOYIL both in the visual narrative and in the audio component — in the jingle for the virality of the final video. At the same time, it was important to organically showcase the smartphone's key advantages: night camera, shock and water protection, and AI-powered object removal from photos.

Решение

We built the narrative around high dynamics and vivid visuals with CG graphics, creating virality with our original jingle, ‘QOYIL.’ The editing was done at a fast pace to introduce all the most important USPs of the product and organically combine them within the limited time frame of 25 seconds. CG allowed us to integrate product features into visual scenes and at the same time convey a sense of technological sophistication and support the key messages of the copy. We paid special attention to the musical accompaniment: an original jingle was created for the commercial, where the keyword ‘QOYIL’ works as audio branding. And we integrated it not only into the audio, but also into the graphics. This turned the word ‘QOYIL’ into the central audiovisual code of the commercial — it works both as a slogan and as a rhythmic driver. Through film directing, cinematography, lighting, colour, dynamic editing, computer graphics, music and acting, we created a cohesive audiovisual language where each element works towards the main idea.

Результаты

The modern and vibrant video brought the brand closer to its audience emotionally, creating a more premium image for the product while still making it accessible to the target audience. Celebrities and a unique jingle ensured that the advertising campaign went viral and was easily recognisable. The video sparked interest in the HONOR X8C smartphone, which contributed to increased interest and sales of the new model.