Thinkers

Developers in Kazakhstan are poorly built in the info field as brands. There are market leaders, but they have already occupied the name “quality” and “leaders” (BI group)

Проблема

Show the brand's openness to people and the desire to be on the same wavelength. To be different from the mass of developers who do not have a “soul”. The problem is that everyone on the market talks about the same “advantages” of their residential complexes. + many do not know about the existence of the customer's company. We found one obvious and striking advantage in all residential complexes built by Tau development - these are aesthetic courtyard spaces

Решение

Focus on the courtyards in the Tau developer residential complex - and say that they are thoughtful, beautiful and comfortable.

Результаты

No measurements. According to the client - when launched in OLV - the goals were achieved.