Кейс
Shaping Transparency
- Бренд
- Asl Oyna
- Агентство
- 360 creative agency
- Рекламируемый продукт
- Asl Oyna — Rebranding of the Largest Glass Manufacturer in Central Asia
Проблема
Asl Oyna is the leading glass packaging producer in Central Asia, partnering with Coca-Cola, UzCarlsberg, Chortoq, and Efes Kazakhstan. Yet the ambition to enter the European market — and the company’s growth into a broader group — required not only modernizing production, but also reshaping brand perception. The task was to create an identity that reflects new quality standards, environmental responsibility, and an international vision.
Решение
We carried out a comprehensive rebranding: - developed a new visual identity built on transparency, purity, and sustainability. - differentiated the identity in line with the brand’s architecture. - strengthened the communication of core values: reliability, innovation, and eco-consciousness. - integrated the brand into the strategy of international expansion, making it relevant and attractive to European partners.
Результаты
Today, Asl Oyna is a new-level brand brand. While retaining its leadership in the region, it now speaks the language of global markets. The renewed identity underlines the company’s strategic readiness for international growth and positions Asl Oyna as a modern, sustainable, and ambitious player in the global glass industry.