"Big things — little specialists!"

JSC Octobank presents a social advertising project titled “Big Mission — Little Specialists!”, offering a fresh and heartfelt approach to the topic of financial literacy. In this campaign, children become “bankers” for a day and, with humor and sincerity, teach their parents the basics of financial knowledge. 
The video premiered on June 1 — International Children’s Day — and gained over 2.1 million views and 3,364 likes on Instagram. 
The project generated strong emotional engagement from a wide audience and highlighted Octobank’s social mission within its ESG strategy.

Проблема

The Problem We Address: The low level of financial literacy among the adult population. Through the honesty and simplicity of children, we convey the importance of basic financial knowledge for every family.

Решение

The goal of the project is to demonstrate that learning financial literacy can be simple, engaging — and even fun. 
• Aligned with Octobank’s ESG strategy.
The project emphasizes the importance of valuing childhood and youth — the periods when the foundations of thinking, behavior, and attitudes toward life are formed. We firmly believe that now is the best time to support, inspire, and provide the right direction for the next generation.

Результаты

The video gained over 2.1 million views and 3,364 likes on Instagram, reflecting strong emotional engagement from the audience.