the SAG level

SAG's been in the market for 25 years. The brand's among the TOP-3 players in the market by overall production. SAG produces carpets for all price segments.

Проблема

At the time of rebranding, the carpet industry was already formed from a market point of view. But not from a branding point of view… And we've transformed this problem to our opportunity!

Решение

We’ve made a large-scale rebranding and SAG has become a real winner in its category! The well-thought-out brand architecture allows the company to build professional, honest and clear connection with B2G, B2B and B2C audiences. The new corporate style and retail concept overwhelms modern technologies and cutting-edge capabilities of the company as well as the authenticity of SAG’s homeland – Uzbekistan. This fully confirms the brand’s new promise «SAG Level» and the brand becomes a true benchmark for the global market.

Результаты

+180% brand & product recognition; †620% store attendance; +230% amount of receipts; +120% customer return rate