Megamind

When parents today think about a “modern school,” they often imagine tall glass buildings, swimming pools, and luxurious classrooms. Yet true education has never been about bricks and concrete. It is about shaping a child’s character, nurturing their curiosity, and protecting them from social pressures that can suppress their natural potential.

At Rahimov School, we wanted to challenge these stereotypes and remind society that every child is already talented from the very beginning — all they need is the right environment. To communicate this message, we launched an ambitious campaign called “Bola boshidan” uzbek proverb meaning “A child is whether great or ordinary seen from the childhood”

Our creative approach combined unconventional visuals, interactive elements, and strong emotional storytelling:
-Children wearing brain-shaped hats walked through the city streets, becoming living metaphors for the power of young minds
-We installed more than 10 outdoor banners across strategic locations in Tashkent.
-A series of promotional videos was produced, blending humor, surprise, and deep meaning.
-As a symbolic touch, we placed special walnuts on store shelves, making everyday shoppers part of the campaign narrative.
-Prominent bloggers and influencers joined the conversation, amplifying the message across digital platforms.

Проблема

For many parents in Uzbekistan, a “modern school” means luxurious buildings, swimming pools, and glass-fronted classrooms. But true education is not about concrete and bricks — it is about shaping character, nurturing curiosity, and protecting children from social pressures that limit their potential.

Решение

Rahimov School set out to challenge this stereotype with the campaign “Bola boshidan” (Uzbek proverb: “A child’s greatness is seen from childhood”). Through bold, unconventional ideas, we reminded society that every child is already talented — they only need the right environment.

Children wearing brain-shaped hats walked the streets, becoming living metaphors for the power of young minds.
10+ outdoor banners appeared across Tashkent.
A video series mixed humor, surprise, and emotional depth.
Walnuts on store shelves symbolized the campaign message.
Bloggers and influencers amplified the conversation online.

Результаты

42+ posts across social media
3,117,103+ online views
100+ new parent contracts in just 12 days
Sales increased by 56%
Rahimov School not only gained new students but also redefined the idea of “modern education” in Uzbekistan — proving that powerful creative campaigns can shift public perception and deliver real business results.