Apple Car

Asil is a new premium juice brand, squeezed only from real fruit. But in a market where every brand claims to be “100% natural,” the word had lost its meaning.
So we decided not to say it — but to show it. Introducing the Apple Car: a life-size car made entirely of real apples — 500 kg red and 500 kg green. Natural, just like our juice.
Exhibited at Tashkent City Mall — famous for its luxury cars — the Apple Car became an instant sensation. Every third visitor took photos, some even picked apples, and top bloggers shared it for free. At our stand, over 200 liters of juice were sold in just three days.
With zero media budget, we reached our premium audience, generated sales, and sold out.

Проблема

Asil is a new premium juice brand, squeezed only from natural fruits. But in Uzbekistan’s juice market, nearly every brand claims to be “100% natural.” The word had lost its meaning, and consumers no longer believed it.

Решение

Instead of just saying “natural,” we decided to show it. We built the Apple Car — a life-size car made entirely of real apples. Then we placed it at Tashkent City Mall, famous for its luxury car exhibitions, to capture attention in the most premium setting. The car instantly became a magnet: thousands took photos, every third visitor engaged, some even picked apples, and top bloggers shared it for free.

Результаты

Media reach: 1,500,000+

Reposts & shares: 20,000+

Sales: All juice sold out on the first day

With zero media budget, Asil reached its target audience, built strong awareness, and proved its promise of being 100% real fruit.