Vitamin D Police

Vitamin D is very important for the human body, since almost all processes in the body depend on it. Therefore, when you have a good level of vitamin D, you live at the peak of your capabilities: you have energy, strength, everything works smoothly and you get the most out of life.
Functional USP:
1) Our vitamin D is produced using a unique technology of the matrix structure of the tablet (only we have this technology).
2) We are the first to make a high dose of vitamin D - 50,000 IU and made it popular

Проблема

Devit is vitamin D, consistently ranks among the top 1-3 in the vitamin D segment in Kazakhstan.
Direct competitors: Aquadetrim, Fortedetrim, Detrimax.
Create communication that will differentiate from competitors, create a bright and emotional image of characters.

Решение

 Devit will protect you from the blues and will fight vitamin deficiency. Devit is on guard for your mental health and immunity. We are making fun of the melancholy and longing for vacation during working days. And in order to bring a person out of this depressing state, you need to call a special unit and, of course, Devit.

Результаты

A creative framework for brand communication has been created - images of the vitamin D police in a humorous tone. Such communication strengthens the drug's position and further differentiates it from competitors.