Lattico

 Most dairy brands on the market look alike: similar packaging, generic quality claims, and standard messaging. But milk is a product where it’s not just about technology - philosophy, care, and harmony matter too..

Проблема

 TAt Lattico, cows listen to classical music every day. Apparently ,music helps cows stay calm, produce more milk, and makes the milk itself creamier. This idea shaped the branding: if milk is born to music, the brand should echo that harmony. The identity turned flavors into musical genres, and the packaging became the brand’s symphony.

Решение

 At Lattico, cows listen to classical music every day. Cows exposed to music experience less stress, produce more milk, and the milk itself becomes creamier.
 This idea shaped the branding: if milk is born to music, the brand should echo that harmony.
 The identity turned flavors into musical genres, and the packaging became the brand’s symphony.

Результаты

 Lattico became a brand where the visuals bring its philosophy to life. The packaging became a language that lets the audience experience the brand’s idea.