Leonid Feigin

Leonid Feigin is co-founder and Creative Director of DDVB (formerly Direct Design), a branding agency established in 1993. Under his leadership, the agency has delivered over 2,000 projects and won more than 100 awards in branding and design. Clients include major Russian and international companies such as Coca‑Cola, Nestlé, Beeline, Samsung, Alfa‑Capital.

Feigin brings 37 years of experience in branding and visual communications since 1986, as well as 20 years of teaching experience since 2003. He is a member of the Union of Designers of Russia, an academician of the Russian Academy of Advertising, co-founder and presidium member of the ADCR, and member of ABCR.

His early career included work at the Graphic Arts Complex of the USSR Artists' Fund (1987–1991), founding “Figa Design” (1991–1993), and co-founding DDVB in 1993.

Feigin shares insights in interviews and at over 100 conferences, covering branding, advertising anthropology, and creative innovation. He emphasizes in interviews that:

Good branding attracts the attention … carries an emotional message … transforming them … into a community of people with a common idea