Yuliya Tushina

As a creative leader with over 19 years of experience in the advertising industry, Yulia possesses a deep understanding of strategic thinking and creative execution. She currently serves as Director of Creative Excellence at GForce, Ogilvy Kazakhstan, and Progression, overseeing creative transformation and elevating standards across the DASM Group agencies.

Under her leadership, the GForce team has won over 400 international awards, including Kazakhstan’s first-ever Cannes Lions (Gold, Silver, and Bronze) and an Epica Grand Prix — both historic milestones for the region. Yulia has served on the juries of prestigious festivals such as Spikes Asia, Gerety Awards, Ad Black Sea, Red Jolbors, and more. She is deeply inspired by work that delivers not only creativity but tangible results.

Yulia began her career as an account manager at GForce Grey. Over the years, she has worked across nearly all areas of the industry, giving her a complete perspective on how creative ideas come to life and drive impact. She is committed to raising the bar for creative standards in her region while contributing to the global conversation about meaningful and measurable work.

Yulia understands the challenges of creating campaigns that not only look great but also change behavior and deliver real business results — even on tight budgets or unconventional platforms.