TAF!25 Program 11.10.2025

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PR & Reputation
Hall 4

Sevil Sakaeva, Managing Partner, PR Agency maslov:tashkent (Uzbekistan)

Why Competitors Are Visible but You Are Not. The Role of PR in the Market

13:50–14:10
PR & Reputation
Hall 4

Galina Sapaeva, Chief Editor of Afisha.uz (Uzbekistan)

How the Media Choose What to Write About: The Truth About Working with the Press

14:10–14:30
PR & Reputation
Hall 4

Dinara Akhmetova, Head of Corporate Communications, TBC Uzbekistan (Uzbekistan)

How to Build a Content Ecosystem that Strengthens Reputation

14:30–14:50
PR & Reputation
Hall 4

Timur Abdulin, Co-founder of Repost.uz / Founder of the Reputation Marketing Agency Index (Uzbekistan)

Why Reputation Marketing Will Become One of the Key Media Trends in 2026

14:50–15:10
PR & Reputation
Hall 4

Valentina Butnik, Chief External Communications and Reputation Management Officer, LLC Unitel (Beeline Uzbekistan) (Uzbekistan)

A Company’s Story as Part of a Nation’s History: How Corporate Communications Shape a Country’s Image

15:10–15:30
PR & Reputation
Hall 4

Alexander Likhtman, Founder, PR Agency ITCOMMS (Uzbekistan)

Integration of PR and Business: When PR Impacts Growth and Profit

15:30–15:50
PR & Reputation
Hall 4

Kanat Nogoybayev, Senior Global Impact Communications Manager, inDrive (Kazakhstan)

PR Through the Eyes of a Brand: How to Turn an Audience into a Community

15:50–16:10
PR & Reputation
Hall 4

Panel Discussion: PR in Uzbekistan: Challenges, Opportunities, and the Way Forward

16:10–17:10