TAF!25 Program 11.10.2025
Festival Opening, Partners’ Welcome, Guests Move to the Halls
Shakha Saliev, Creative Director, Lokals Marketing (Uzbekistan)
Researchers. Why It Is Important to Encourage Curiosity and Experimentation in the Team
Igor Kim, CEO, Wunder Digital Agency Uzbekistan (Uzbekistan)
Digital Advertising That May Not Work in Uzbekistan
Mukhammad Alinazarov, Head of Marketing and PR, Octobank (Uzbekistan)
Behavioral Statistics: What the Numbers Really Say About People
Aziza Muminova, Strategist, Lecturer and Meaning Designer, We Digital (Uzbekistan)
No Time to Explain — Give Me the Brief! Why Cases Are the Future of Education
Vladimir Vodyanov, Managing Director, Yandex Ads
Specifics of Digital Media Consumption in Uzbekistan
Nazi Aripzhanova, Director for Government Relations, Communications and Sustainability, Coca-Cola Uzbekistan (Uzbekistan) , Gulnar Yaylimova, Marketing Director, Coca-Cola Ichimligi (Uzbekistan)
Coca-Cola: When Global Projects Become Part of Local Culture
David Emukhvari, Business Development Director, twin3D (Russia)
Digital Characters in Brand Communications
Said Nazrillaev, Senior Copywriter, Lokals Marketing (Uzbekistan)
How Visual Experience Works for a Creator and Why It Is a Key Educational Tool for Juniors
Aziz Fayzullayev, Head of Google Marketing Platform, Admixer Advertising (Uzbekistan) , Alexander Sidorov, Director, Admixer Advertising (Uzbekistan)
Google DV360 – The Main Tool for Building a Brand in the Digital Environment
Zakir Kholmatov, Art Director, MA'NO Branding (Uzbekistan)
Category Codes – Preserve or Change?
Guan Hin Tay, APAC regional Director, The One Club for Creativity (Singapore)
Why Creativity Matters More Than Ever in the Age of AI
Anna Silagadze, Chief Human Capital Officer, TBC (Uzbekistan)
Explore the TBC Explorers
Timur Bakiev, CEO ClickMe & Social Active (Uzbekistan) , Nikita Lomakov, CEO Social Active (Uzbekistan)
The Digital Mahalla: From the Chaos of Advertising in Telegram to Clear Tools for Businesses and People
Olga Kutovaya, Art Director and Partner, Dotorg Branding & Digital (Russia)
Merchant Stories in the 21st Century
Alexandra Demchenko, General Producer, Shoom Production (Uzbekistan)
How Production Teaches in the Field and Why It Is the Perfect Platform to Enter the Creative Industry with Zero Skills
Alexey Khainovsky, Co-founder, METER (Uzbekistan)
Seamless Planning of DOOH + Digital
Malika Baratova, Marketing Communications Manager, Bellissimo Pizza (Uzbekistan) , Anna Sapunova, Head of Brand Department, Bellissimo Pizza (Uzbekistan)
Digital First. Influencers Make the Taste Louder
Anton Grishchenko, Director of Strategy at Radar Agency
Strong Brands as Navigators of Meanings in a World Without a Map
Gabit Manapov, Digital Director, Okori Media Group – Part of Dentsu (Uzbekistan)
Anti-Strategy: If Your Digital Strategy Fails to Meet These 5 Criteria – It Doesn’t Exist.
Madina Seisengaliyeva, Director of YandexAds for Central Asia (Kazakhstan)
Advertising of the Future: How AI Changes the Rules of the Game
Olfactory PR and Territorial Marketing: How Local Cultural Codes Globalize into Global Trends
Modern Professions in the Uzbek Language: Opportunities and Challenges
Artyom Eremin, Account Director, Wunder Digital (Uzbekistan)
The Formula of Efficiency: Brandformance Approach Without Losing Performance Metrics
Vasily Filatov, Founder and Creative Director, SoundDesigner.PRO Agency (Russia)
The Right to a Voice: What Is the Price of Silence for a Brand—or Worse, Faceless Sound?
Chris Rawlinson, Founder, 42courses (United Kingdom)
The Next Renaissance
Valentina Korobkina, Strategist at MA'NO Branding (Uzbekistan)
From Visual Experience to Meaningfulness: My Journey from Designer to Strategist
Nana Mardoyan, Marketing and PR Director, Ipak Yuli Bank (Uzbekistan)
Beyond Clicks Alone: How We Measure the Effectiveness of Digital Channels in the Product Funnel
Leila Kaimaldanova, Head, Brand Strategist at BrandForma (Kazakhstan)
How You Name a Ship, or Why the Name Determines the Fate of a Brand?
Alexander Bulut, Head of CRM&UA | UZUM E-Com (Market&Tezkor) (Uzbekistan)
How to Work Effectively with Performance Creatives in 2025
Valentin Yeltsov, Product Owner, GEOMOTIVE (Uzbekistan)
DOOH – The Most Transparent Advertising Tool
Maria Kruglaya, Strategy Director, DDVB Agency (Russia)
The Brand as a Product of Client–Agency Collaboration
Q&A Session with Speakers
Temur Sa'diy, CEO / Design Director, MA'NO Branding (Uzbekistan)
Brand Keeping. Why Do Brands Win More Only in the Long Run?
Q&A Session with Speakers
Sevil Sakaeva, Managing Partner, PR Agency maslov:tashkent (Uzbekistan)
Why Competitors Are Visible but You Are Not. The Role of PR in the Market
Jamshid Kholikulov, CEO Fido Studio (Uzbekistan)
The AI Era: A New Stage in Creative Business
Artyom Cheley, Creative Director, TDIGroupCA (Belarus)
The Power of Local Values Through the Eyes of an Expat
Denis Roman, CEO & co-founder We Digital (Uzbekistan) , Sardor Babaev, PR and Creative Director, We Digital (Uzbekistan)
We Connect: from a culture of networking to a culture of projects
Galina Sapaeva, Chief Editor of Afisha.uz (Uzbekistan)
How the Media Choose What to Write About: The Truth About Working with the Press
Mirzayor Erkinov, Copywriter of the Korzinka Brand (Uzbekistan)
Uzbek Language: from the Supermarket to the Bazaar
Saidakmal Vahobov, Founder of the brand Qand (Uzbekistan)
Local Spirit + Qand
Leonid Feygin, Senior Partner of DDVB (Russia)
Brand Storytelling in the Age of TV Series
Dinara Akhmetova, Head of Corporate Communications, TBC Uzbekistan (Uzbekistan)
How to Build a Content Ecosystem that Strengthens Reputation
Jahongir Yusupov, CMO - O! Brands (Oqtepa Lavash, O!Kafe, Milly) (Uzbekistan)
How to Increase the Marketing Team by 19,000% with Zero Budget and Make Communications Even More Geolocal
Maksim Ponomarev, Founder, mads, friends moscow (Russia)
Creativity Is Simple
Yulia Tushina, Managing Director, GForce KZ (Kazakhstan)
Systemic Breakthrough: A Methodical Path from the Region to Cannes
Why Reputation Marketing Will Become One of the Key Media Trends in 2026
Otabek Sharapov, Head, 605 Agency (Uzbekistan)
The processes of generating creative ideas
Vladlen Sitnikov, Founder of безтендера.рф, (Russia)
The Design of Emotions: How to Win People’s Hearts in Advertising
A Company’s Story as Part of a Nation’s History: How Corporate Communications Shape a Country’s Image
Dmitry Donik, Strategy Director, Voskhod Advertising Agency (Russia)
In Pursuit of Lions
Alexander Likhtman, Founder, PR Agency ITCOMMS (Uzbekistan)
Integration of PR and Business: When PR Impacts Growth and Profit
Bekzod Abduvaliev, Founder, Abstract Visuals (Uzbekistan)
All the Secrets of Advertising Production
Askhat Uskembaev, Founder, School of Creative Bravery by Askhat Uskembaev (Kazakhstan)
Final Report of Cannes Lions 2025
Kanat Nogoybayev, Senior Global Impact Communications Manager, inDrive (Kazakhstan)
PR Through the Eyes of a Brand: How to Turn an Audience into a Community
Overview of Effective Media Tools in Uzbekistan
Farrukh Sharif, Creative Director, Synthesis (Uzbekistan)
O’zicha Presentation. How Words Change Culture
The future of communication and the specialists
Shahrukh Nizamutdinov, Managing Partner and Creative Director at FCB Tashkent (Uzbekistan)
Yeydigan kreativ Biznezga hamdam
Nail Muratov, Creative Director at SEED Agency (Kazakhstan)
How a Brand Can Become “One of Us”
Panel Discussion: PR in Uzbekistan: Challenges, Opportunities, and the Way Forward
Ilya Gorbachev, Co-founder of the international festival bema! — Best Experience Marketing Awards, Co-founder of the communications group of companies MarketEmotion Group (Russia) , Elena Gorbacheva, Co-founder, General Producer of the international festival bema! — Best Experience Marketing Awards, Co-founder of the communications group of companies MarketEmotion Group (Russia)
How to Become a Desired Brand Everyone Talks About
Panel discussion with speakers
Guan Hin Tay, APAC regional Director, The One Club for Creativity (Singapore) , Bahtiyor Khasanov, Founder of ROAD24, Kash App, UzbekVoice.ai, AICA (Uzbekistan)
Panel Discussion: Cultivating Human Taste in the World of AI
Association News
Presentation of New Chevrolet Models
Sardor Azizov, Official Representative of VOYAH and M-HERO in Uzbekistan