TAF!25 Program 11.10.2025

Maksim Tuzhakaev, Creative Director, Identity Department, DDVB Agency (Russia)

Brand Universes

David Emukhvari, Business Development Director, twin3D (Russia)

Digital Characters in Brand Communications

Zakir Kholmatov, Art Director, MA'NO Branding (Uzbekistan)

Category Codes – Preserve or Change?

Olga Kutovaya, Art Director and Partner, Dotorg Branding & Digital (Russia)

Merchant Stories in the 21st Century

Anton Grishchenko, Director of Strategy at Radar Agency

Strong Brands as Navigators of Meanings in a World Without a Map

Kermen Mandzhieva, International Expert in Strategic Communications and Cultural Codes, CEO of the perfume brand Smell Terra (Russia)

Olfactory PR and Territorial Marketing: How Local Cultural Codes Globalize into Global Trends

Vasily Filatov, Founder and Creative Director, SoundDesigner.PRO Agency (Russia)

The Right to a Voice: What Is the Price of Silence for a Brand—or Worse, Faceless Sound?

Leila Kaimaldanova, Head, Brand Strategist at BrandForma (Kazakhstan)

How You Name a Ship, or Why the Name Determines the Fate of a Brand?

Maria Kruglaya, Strategy Director, DDVB Agency (Russia)

The Brand as a Product of Client–Agency Collaboration

Q&A Session with Speakers